Execute Your Plan

In our edition of eNudge News that included 4 Keys for Business Growth in 2009, the 2nd key was: Execute [Your Marketing] Plan without fail. Of course, you can’t keep to your marketing plan if you don’t have one. If you don’t have one, stop reading this now, and instead read our article that takes […]

The 300 million dollar button

An article I read recently about shopping carts has radically changed my view on the best process for the final step of checking out. The Contact Point shopping cart requires a customer to ‘register’ with the website or log in with their email address and a password if they are a returning customer, in order […]

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