Using a wide range of digital marketing tactics to achieve your business goals.
Search engine optimisation (SEO) is the act of improving your websites ranking in Google search results which are relevant to your products/services and location.
Your website is most likely your number one source of leads. And if it isn’t, you are probably trying to figure out how to make it generate leads for you!
We have provided search engine optimisation for enterprise, franchise and small business websites for more than 14 years, and our founders' work in SEO began in 1997.
To maintain standards in quality and privacy, we don't outsource SEO work. Our SEO Consultants are Melbourne-based, at our St Kilda Road office.
All work is performed month-by-month - we don't need contracts to retain long-lasting client relationships.
All businesses face different challenges on the road to improving their search engine rankings. You may operate in a highly saturated industry. You may have a wide range of products or services which all require optimisation for search engines. You may be trying to reach a niche so well defined that you need assistance in reaching your target audience.
For these reasons, we start by performing a competitor and search term analysis. This research forms the outline of what will be performed on your website to achieve high search engine rankings and increase website traffic.
We work with clients on an ongoing basis to implement the strategy outlined in the competitor and search term analysis and implement any changes which may arise from changes in your products/services, business goals, competitor activity or Google algorithm updates.
While gaining the number one position in Google search results is the ultimate goal, some products and services are not commonly searched for. We will provide you with a realistic expectation on how much traffic to expect from search engines and if your digital marketing strategy should include additional channels such as social media.
We have seen methods of optimisation come and go; including the now considered ‘black hat’ techniques of keyword stuffing, doorway pages, private blog networks, and low-quality link building techniques.
We avoid high risk strategies and take a long term approach to SEO. This involves developing industry leading content, link building from reputable sources and ensuring your website delivers high levels of user engagement.
We don’t provide guarantees for ranks, because there are too many factors beyond our control – the search engines, and your competitors for example -however we will work with you every step of the way and keep you fully informed in relation to all our activities. We will also help you to factor in optimisation when updating your content and maximising links from other websites.
You won’t be locked in to any contracts or asked to pay for months of work up-front. However, most businesses don’t jump to the coveted number one position overnight! Most clients see significant improvements in ranking after six months.
Want to read more about our SEO service? Check out our blog post: Should you Re-consider Search Engine Optimisation?
