Delivering customer value

Your mobile app must work across a wide range of platforms, deliver unique value to users, and provide a wow experience.

Native Mobile Apps

Although programming languages and platforms are improving constantly, native apps are generally better performing, and more familiar / custom with regard to look and feel. A native app for iOS (Apple) or Android will be the right choice when:

Specific User Group

For an in-house app used by personnel on a known device, or where it is known that your particular audience is predominantly on one type of device, a native app will provide the best combination of performance, speed to develop, and cost to maintain or enhance.

Heavy Reliance on Hardware

Hardware on mobile devices such as the accelerometer, GPS receiver, and camera are more reliably accessed through the software development kits provided by the platforms. Apps for the iWatch and Samsung Gear are also great examples performing better with native apps.

User Experience

The standard User Interface components provided by the software development kits of each platform will provide a superior user interface, and one that behaves in the standard way a user of that device has come to expect.

Need help to decide native or cross platform? We would love to discuss this question with you in relation to your app idea.