Using a wide range of digital marketing tactics to achieve your business goals.
The internet has become a crowded environment. Even those operating in highly niche areas may find themselves amongst numerous competitors. Pay-per-click (PPC) marketing, such as Google Ads, Facebook and LinkedIn PPC, has become the most targeted way for businesses to reach their specific audience and stand out.
To make things more difficult, search engines and social media platforms are continually changing their algorithms, demonstrating a preference towards paid ads and posts over unpaid content. Google are pushing organic search results further down the page as they enable more PPC ads and rich snippets to command the lucrative above-the-fold space at the top of your screen. And in January 2018, Facebook announced they would prioritise posts from friends, family and groups over unpaid business posts.
For PPC Management in Melbourne, you won't find many companies with this level of experience.
You're not locked in - all work is performed month-by-month.
To manage privacy and provide a high standard of PPC in Melbourne, we don't outsource your work.
Managing a PPC campaign can be difficult if you don’t have lots of experience in this space. Without a well-prepared plan a PPC campaign can fail in many ways. Remember, you pay each time someone clicks on your ad! A successful PPC marketing strategy doesn’t aim for a high number of clicks. It aims to only receive clicks from those who are ready to purchase your products/services.
Creating highly targeted ads that entice readers to click is important, but that’s only the first step. Guiding visitors to a general page such as your home page or product/service menu isn’t enough. Landing pages must provide specific solutions to search queries, be congruent with your ads, and guide visitors through an easy purchase step or lead nurturing process.
The main difference between advertising through Google Ads and social media, such as Facebook or LinkedIn, is the circumstances in which your ads are found.
Google Ads targets those who are specifically searching for your products or services. If you know there are people searching for and ready to purchase your products/services, this is a great way to ensure they find you. However if few people are searching for your product/service, particularly if it’s something new, this may not be the best place to start.
You may reach more potential customers by running ads on Google Ads and social media. We conduct research into the feasibility of each option and will recommend the best options for your digital marketing objectives.
Our Facebook and LinkedIn PPC Management includes:
– Strategic and specific targeting (location, age, interests, job title, industry, income etc.)
– Ensuring your ads won’t be displayed in social media accounts of those who are unlikely to purchase.
– Creating ads with enticing imagery or video which stops social media users in their tracks.
– Creating unique landing pages or content which is of value to visitors and leads to conversions.
– Implementing conversion tracking to provide useful information on purchases, form completions and other key events.
– Applying best practices to reduceyour cost-per-click.
– Monthly reports to keep you informed of the progress and return on investment.
We will discuss the results with you to ensure your ads keep in sync with your current business activities.
Contactpoint provides PPC Marketing to meet the objectives of numerous B2B and B2C clients throughout Melbourne and across Australia.
Product purchases, appointment bookings, lead generation for franchise sales are just some of the actions we help deliver to our clients through pay-per-click. The success of your PPC Advertising can be influenced by many factors such as website design, user experience and page load speed. As a full service IT services company, Contactpoint brings to you the resources of a skilled team of marketers, designers and developers. With these extensive resources, we will ensure you not only reach the right audience, you gain their business as well.
