A successful website or mobile app is achieved through the intersection of 3 approaches: function, style and substance. Most website practitioners will approach the creation of a new website primarily from one viewpoint. Creatives or digital agencies give dominance to the look, feel, brand elements, and providing an up-to-date design. Marketers focus primarily on growing leads and sales, by delivering the right message, and thus focus on substance. Technology companies are understandably committed to implementing a robust, scalable, up to date technical solution to perform the functions which will enable the achievement of your company goals.
Our website strategy process seeks to understand the functions required to achieve your goals, together with the content strategy required to engage with your target audience. Your unique strategy will be informed by your organisation’s history, and your competitive landscape.
The execution of your website strategy is directed by your content strategy, and finessed by our expert creative design and technology specialists and generally follows these steps:
