Founded in 2016, Linktree is a “link in bio” service that can help you promote yourself and your brand online. It allows you to have one link in a social media platform bio that links through to all your content, in a mobile responsive way. This functionality is perfect for Instagram, which currently only allows you to link one website URL in your bio.
Aptly marketed as the “only link you’ll ever need”, it is a useful addition to your Instagram marketing, allowing you to connect audiences to your content with a single link. It serves as a window into your latest video, article, recipe, tour, store, website, social post – everywhere you are online.
Contactpoint’s Linktree profile on Instagram
Benefits of using Linktree
1. Increased Click-Through Rate (CTR) — Giving your Instagram audience more links to select significantly increases the likelihood that they’ll click through. This will boost your organic traffic and number of pageviews of your website, which will inevitably boost your engagement / sales.
2. Cross-Platform Promotion — You can use your LinkTree page to cross-promote yourself by linking out to your other social pages. If you’re a podcast producer based in Melbourne, you can use Linktree to house links to your latest episodes on Google Podcasts, Apple, and Spotify. Or, if you’re a local restauranteur, its perhaps worthwhile to communicate to your customers that you are present on social media platforms like Facebook, Twitter and TikTok.
3. Expand your Target Audience — Having various links to choose from means that you can implement more targeted Instagram campaigns with different links targeted at different buyer audiences. For instance, a service provider would want to have clear, yet distinct links to their key services. This will expand the target audience without having to tailor your social profile to just one of service.
4. More Affiliate Sales — Linktree also partnered with Amazon, allowing users to upload their Amazon store profile as an affiliate link. Using Linktree, you can choose to add one (or several) affiliate links to your custom landing page as well as your personal/branded links. Compiling all your links in the same place increases the chance that customers will look at them.
5. Easy to use and update — You can effortlessly create, update, and customise your Linktree profile from a central dashboard, using its simple drag-and-drop editor. It offers a wide range of custom colours, fonts, and images to make your Linktree pop. As soon as you update your profile within LinkTree, it will be updated across all the places where you have used it for your profile.
Is Linktree free?
Linktree operates on a freemium as well as a premium model. The free version has limited functionality and doesn’t allow you to add much branding. However, you can add a profile picture and change the colour of the background to one of their pre-sets.
The paid version has 3 plans – Starter (A$8), Pro (A$14) and Premium (A$32) and offers users more customisation, marketing, and analytics tools.
Should I use Linktree?
Linktree is a perfect place for you to store links to your website, blogs, or videos – evergreen content that your followers are interested in. Think of it as a one-stop shop for your best resources and content.
However, if you’re running an Instagram promotion, Linktree might not be your best option. Instead, having a single link would be more appropriate, because then there would no doubt in what you’re asking your followers to do.
Create a Linktree on your Instagram Today
Need help with creating your first Linktree? Contact the Marketing Experts at Contactpoint.
If you need help marketing your business using Linktree, we can help!
Contact our office today on (03) 8525 2082 or send an email to info@contactpoint.com.au.
