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There are hundreds of ways to help your website rank better in search engines such as Google. One way that is arguably less well-known, because it is not obvious to a visitor or perhaps even the website owner, is the use of structured data. Structured data means using additional tags around your content to tell ...
What is the Laravel framework? Laravel is an open-source PHP framework that offers a wide range of features for web application development. PHP is a programming language used by a very large portion of websites across the globe, including all WordPress websites. Laravel provides an elegant syntax and a set of tools for common programming ...
A cross-platform mobile app is an application developed to run on multiple mobile operating systems, such as iOS, Android, and desktop applications for windows and macOS, using a single codebase (rather than separate apps, one for each operating system). Cross Platform Apps are not suitable for all purposes, but they do come with specific benefits ...
There has been a recent renewed buzz about AI (artificial intelligence), including recommendations to small business owners that they should be considering using AI to keep up / get ahead. The buzz is a result of the November 2022 launch of ChatGPT developed by Open AI, which uses the large language model (LLM) of machine ...
Organisations that invest in pay-per-click (‘PPC’) advertising will be aware that the PPC platforms have become much more complex in recent months and years and are constantly changing. A complex auction The display of ads to online searchers or social media users is the result of a real-time, high-speed auction. There are many competing factors ...
A pragmatic and robust approach to building a strategic marketing plan for 2023 from a digital marketing leader who helps dozens of clients every year with their marketing planning and execution. Hopefully you have already started thinking about how you will be spending your marketing budget, time and resources, in 2023. If you haven’t nailed ...
Over the past few months, we have been busy upgrading our client websites to PHP version 8; the most recent significant version release. PHP is one of the most widely used programming languages on the internet, powering nearly 80% of all websites, including popular Content Management Systems like WordPress, Drupal, Magento etc. For the most ...
It’s official: theft/fraud by redirecting payments to the scammer’s bank account increased by 77% year on year, in 2021. Invoice scams cost Australian businesses $227 Million. This article by the ACCC describes the problem in more detail. In response to increased invoicing fraud, a global framework for e-procurement (including e-invoicing) has been developed, called PEPPOL. ...
The power of TikTok should not be underestimated. It has emerged as the social media platform perfectly placed to capture and retain our attention. And attention is known as the ‘oil’ of the 21st century. What started out as a simple video sharing platform that encouraged people to sing and dance to popular tunes, catapulted ...
The speed with which your website / web application loads is a key factor in a great user experience, and also has a big impact on the ranking of your website in search engines such as Google. While there are many things that can be done to optimise a website and its performance, one of ...
