Using a wide range of digital marketing tactics to achieve your business goals.
Digital Marketing
Kool Kidz Childcare Franchise - growing the franchise via an improved website and digital marketing tactics
Kool Kidz Childcare have been working with Contactpoint since 2018 for their digital marketing. Recently it was agreed that a new website design would assist in presenting Kool Kidz as a leading brand for childcare for infants, toddlers, and kindergarten children of Victoria.
With 11 childcare centres, and 3 new centres on the way, designing and building the new website involved numerous stakeholders, and a wide range of content to be presented to prospective parents.
The new website features:
Clear and easily accessible calls to action for those seeking a childcare centre location near them, and increased encouragement to tour a facility.
Information restructure to promote brand values as well as individual locations.
Promotion of the 11 pillars of the Kool Kidz Childcare learning system is now highlighted as part of the design.
Automated updates of each childcare location page, via Facebook updates – a vibrant part of each childcare centre.
Upcoming childcare centres are also now easier to manage from a digital point of view, allowing a great presence online the moment a new site has been announced.
[Contactpoint] went far and beyond our expectations. Always acting quickly on our demands. New website looks amazing.
