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Digital Marketing
Kool Kidz Childcare Franchise - growing the franchise via an improved website and digital marketing tactics
Kool Kidz Childcare have been working with Contactpoint since 2018 for their digital marketing. Recently it was agreed that a
new website design would assist in presenting Kool Kidz as a leading brand for childcare for infants, toddlers, and kindergarten children of Victoria.
With 11 childcare centres, and 3 new centres on the way, designing and building the new website involved numerous stakeholders, and a wide range of content to be presented to
prospective parents.
The new website features:
- Clear and easily accessible calls to action for those seeking a childcare centre location near them, and increased encouragement to tour a facility.
- Information restructure to promote brand values as well as individual locations.
- Promotion of the 11 pillars of the Kool Kidz Childcare learning system is now highlighted as part of the design.
- Automated updates of each childcare location page, via Facebook updates - a vibrant part of each childcare centre.
- Upcoming childcare centres are also now easier to manage from a digital point of view, allowing a great presence online the moment a new site has been announced.
[Contactpoint] went far and beyond our expectations. Always acting quickly on our demands. New website looks amazing.
Liz Hondrakis, Kool Kidz Childcare
