Digital Marketing

Nortan Heating and Cooling - growing business via an improved website and digital marketing tactics

Nortan approached Contactpoint seeking more than just a website. They were seeking a solution that would drive high numbers of bookings and quote requests for their city-wide network of heating and cooling technicians.

The Nortan website had to make it easy for visitors to find a solution for their problem, i.e. repairs or service for their heating or cooling system. It also had to reflect the level of professionalism which Terry and the team at Nortan have worked hard to achieve, and their passion for assisting the elderly to get a fair deal and prompt service.

The new website designed and developed by Contactpoint features:

A mobile responsive design, ensuring that no matter what size the visitors' screen is, they will have a great experience of the site.
A full-width slider displaying the key services offered.
Clear "call-to-actions" where visitors can easily arrange an emergency breakdown booking, service booking, request a quote or contact Nortan for further information.

Alongside functionality and presentation, Contactpoint developed the website with search engine optimisation at the forefront. We implemented unique content for the seven key types of heating and cooling, as well as commercially orientated services.

By developing the website to be an engaging and useful hub of information for visitors, we have improved organic Google search ranks from their highest ranking of position 17 up to numerous first page rankings, including:

Search Term	Rank Achieved
Emergency Air Conditioning Repair	1
Emergency Heating Repair	1
Commercial Furnace Repair	1
24 Hour AC Repair	2

To provide constant visibility in search results across Nortan's diverse service offering, we implemented and provide continuous management of a Google AdWords campaign. We developed and tested ads which result in more than double the global average of clicks. We developed and tested landing pages which achieve a level of bookings and quote requests at a conversion ratio more than three times the global average.

The following table displays the results achieved throughout June 2018, compared to global averages:

	Global Average	Nortan
Click-through-ratio	3.17%	7.33%
Conversion ratio	3.75%	12.88%

The Nortan website redevelopment and ongoing digital marketing is one of many projects we are proud to manage. We have been assisting Nortan since 2015; most of our clients choose to stay with us for the long term. We continue to evolve our services with changing digital marketing opportunities, and as our client's businesses grow or adjusts for market conditions.

We would be delighted to help you achieve the results you desire with your current or new website.

We had a general idea of what we wanted and they made it a reality; knowing exactly what we needed. We are thrilled with our new website and all the work the Contactpoint team put in. They are extremely knowledgeable and easy to work with.

Megan & Terry Byron, Nortan Heating and Cooling