Blog
An email subject I just had to open I found myself being drawn to open an email the other day from a person whose emails I see but rarely take the time to read. So what made me open this one? The subject was “Heather, ring me on Tuesday”. It was the combination of personalisation, ...
Email is a one-way conversation which is definitely far better than no conversation at all! However, if you can move it towards a two-way conversation, then it becomes an even more powerful relationship building tool. Linking through to a blog is a very simple and cost effective way of achieving a two-way conversation. Here is ...
Did you ever start a newsletter, send one edition, and then decide because you didn’t get any feedback or sales that it wasn’t worth doing? Often one email is enough to just whet the appetite of your contacts and reminds them you are there; it’s the ongoing communications that: enable your contacts to get a ...
Most businesses start without a list of email addresses or mobile phone numbers of their customer base – because most businesses start out with only a handfull of customers. But take heart if you are starting out, because from our experience many businesses that have been in operation for years also do not have email ...
Using your email campaigns to educate your clients/customers, on a relevant topic, will help to ensure that they stay on your mailing list. If you continually email your list with special offers and sales, some will eventually tire of the emails unless you have a huge product range and always have something that they would ...
I’ll admit that I’ve had this debate with numerous people: are people completely turned off by the long copy, and label you immediately as a con man / woman, or does long copy actually help to encourage the reader to take action because it provides enough information to remove their fears and answer their objections? ...
