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Last month we wrote a blog post about an infrequently used search engine optimisation (‘SEO’) tactic – structured data. Whilst the implementation of structured data is a very unobtrusive SEO tactic, being hidden behind the page and picked up only by search engines (mainly Google) to understand your content better, there are many SEO tactics ...
There are hundreds of ways to help your website rank better in search engines such as Google. One way that is arguably less well-known, because it is not obvious to a visitor or perhaps even the website owner, is the use of structured data. Structured data means using additional tags around your content to tell ...
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This statement has probably never been truer given that the competition to get found ...
You may have seen the information box that often appears when you type in a business name into a search in Google. It will comprise the Name, Address, Phone, Website link, Google Reviews and an interactive Google map for the business. But how do you claim this for your business so that you can keep ...
Businesses – both small and large scale – have been using digital marketing channels to target and reach potential customers for a long time now, often at a much lower cost compared to traditional mediums such as TV commercials or radio advertising. However, like most technology, digital marketing channels are evolving at a rapid pace ...
It was around 1994 when flaming logos and animated ‘under construction’ images were a thing. Someone realised that if you stuffed your web page with words about scantily clad females and their large anatomy, that you would get found by more people searching the ‘net and that you might get more traffic to your website ...
Just like Rome can’t be built in a day, the same goes for high performing search engine optimisation (‘SEO‘). Search Engine Optimisation isn’t a short-term tactic. Consequently, this is one area of your digital marketing where a long-term plan is required. Businesses have been greatly impacted, either directly due to restrictions on the services they ...
It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing ...
Google recently celebrated its 20th birthday. Over it’s short lifetime it has become an indispensable tool that millions of people rely on everyday. Can you imagine life without Google? Digital marketing has also developed in capability over the past 20 years. Once it was enough to simply have website, and perhaps a well-placed banner ad. ...
