Blog
For decades, marketers have found video to be a powerful form of storytelling. Marketers are increasingly leaning towards YouTube advertising to ensure that their ads are both seen and heard, providing greater opportunity to impact brand perceptions, build purchase intent and ultimately drive action. With over 2 billion logged-in visitors per month, YouTube has the ...
We all love when customers love our business, but what happens when a customer is unsatisfied enough to leave a negative review? In this blog we discuss how you can leverage this opportunity to not only satisfy unhappy customers but also win the respect of potential customers. Why responding to reviews is important? 85% of ...
You may have seen the information box that often appears when you type in a business name into a search in Google. It will comprise the Name, Address, Phone, Website link, Google Reviews and an interactive Google map for the business. But how do you claim this for your business so that you can keep ...
Businesses – both small and large scale – have been using digital marketing channels to target and reach potential customers for a long time now, often at a much lower cost compared to traditional mediums such as TV commercials or radio advertising. However, like most technology, digital marketing channels are evolving at a rapid pace ...
Just like Rome can’t be built in a day, the same goes for high performing search engine optimisation (‘SEO‘). Search Engine Optimisation isn’t a short-term tactic. Consequently, this is one area of your digital marketing where a long-term plan is required. Businesses have been greatly impacted, either directly due to restrictions on the services they ...
With the spread of COVID-19, the digital advertising landscape has changed; the first thing we noticed was people trying to exploit fear to attract more customers. But that’s not all we noticed. We look after many of our client’s pay-per-click (‘PPC’) advertising campaigns which use one or more of the following platforms to promote their ...
Launched by Google around mid-2019, and now available once you have upgraded to Google’s new Adwords Dashboard, the Custom Intent Audiences feature makes it possible for you to show your Google display ad to people who have indicated that they are interested in your product/service (rather than displaying to the whole world). Paid Google Search ...
When it comes to online interactions, reducing customer friction – making it easier for people to buy from you, or do business with you – will make for a quicker sale and less frustration, improving your relationship from the outset, and most important, lowering visitor drop-off and abandoned carts. PayPal recently announced deeper integration provided ...
It’s been nearly a year since we blogged about pay-per-click advertising in the search engines (‘PPC’ e.g. Google Ads / Bing Ads). A lot has changed over that short time including a new name and a completely new user interface for Google Ads; this blog is intended as an update for business owners and marketing ...
Everyone says you have to blog … but why? No one reads them anyway, right? Sorry, but that’s just totally wrong. For many of our clients, their blog posts are the best ranking, and most visited, content of their website. If you don’t have an active blog, it is likely to be a significant missed ...
