Blog
Not every business owner loves networking. Nor are they all on LinkedIn. However, in this blog post, I argue that LinkedIn is a gold mine of opportunities particularly for B2B. In B2B relationships are vital. The business owner getting out into the business community and meeting people is how we bring in leads and opportunities. ...
We have just undertaken the huge task of re-designing and re-building the Contactpoint website. Until last week, our website design was over 5 years old, which is ancient in web timelines, particularly for a web design & development company. Our previous website design was aimed squarely at indicating that we were working with the Windows ...
You may have noticed that Google has recently changed the name of their advertising platform from Google AdWords to Google Ads. Name changes can be risky, but in this case we think it makes perfect sense. Google first offered text ads at the top of their search result pages in October 2000. These ads are ...
Google recently celebrated its 20th birthday. Over it’s short lifetime it has become an indispensable tool that millions of people rely on everyday. Can you imagine life without Google? Digital marketing has also developed in capability over the past 20 years. Once it was enough to simply have website, and perhaps a well-placed banner ad. ...
If you started your business more than 5 years ago, you could be forgiven to believing that online marketing was something to try out if you had a bit of spare marketing budget. Times have changed. Over the last few years, the reality of digital marketing for small business has gone from a nice-to-have to ...
Inbound marketing (aka ‘permission marketing’) refers to the strategy of attracting leads for your business via company-created digital content. That content addresses the needs which your products or services fulfil or problems which they solve, resulting in the right people (those trying to solve that problem or fulfil the identified desire) approaching your organization, and ...
According to Wikipedia1, people in sales and marketing positions have been talking about sales funnels since the 1920s. The sale of many products and services involve a lead time from investigation through to purchase. Having a certain number of leads at each stage of the sales funnel or customer journey is frequently used as a ...
Knowing who you are writing for is important for creating content that is engaging and persuasive. When communicating face-to-face, people speak differently to a business professional compared to a student. Communicating online is no different; each audience type will be more engaged in a message communicated in style and tone they are comfortable with. The ...
As the creator of a broadly used email and SMS marketing solution (eNudge) for the Australia marketplace, I thought that over the years I would see a general improvement in the way email marketing campaigns were constructed and delivered. I’m sad to say that on the whole, nothing much has changed. eNudge provides a myriad ...
Providing a customised Digital Marketing Solution ensures that our services are tuned to your budget, objectives, target market, and current position in the digital landscape. We are tuned into giving your organisation a competitive advantage and delivering measurable results. The following list summarises the activities that may be part of a digital marketing solution for ...
