Blog
People frequently use the term “cloud” or “in the cloud” to simply mean located on the internet or their private intranet. I’ve done it myself, for the sake of expedience. However, they aren’t the same thing, and it’s important to understand why so that you can wisely choose the internet services you are accessing for ...
If you started your business more than 5 years ago, you could be forgiven to believing that online marketing was something to try out if you had a bit of spare marketing budget. Times have changed. Over the last few years, the reality of digital marketing for small business has gone from a nice-to-have to ...
Inbound marketing (aka ‘permission marketing’) refers to the strategy of attracting leads for your business via company-created digital content. That content addresses the needs which your products or services fulfil or problems which they solve, resulting in the right people (those trying to solve that problem or fulfil the identified desire) approaching your organization, and ...
A recent Contactpoint blog post described the way in which artificial intelligence and machine learning are impacting our world at large and how it works. This blog attempts to answer the question “How can business, both small and large, utilise AI to make significant advancements?” AI is certainly not a technology only available for large ...
The goal of achieving artificial intelligence – a computer that can learn and respond like a human – began in the 1950s(1). However it is only in the last few years that we have seen great leaps forward towards this goal. The reason for the sudden improvements is attributed to break through in an area ...
In the last year or so, due to the increased use of online chat, including Facebook Messenger and Slack, chatbots have become much more common. Chatbots are computer programs which interact with a customer in response to information he/she types into a chat tool / instant message program. The increased use of chatbots has lead ...
Live chat has been around for many years, and is well documented as providing quicker and more convenient customer service, leading to happier customers, and website visitors more likely to make a first time and repeat purchase. With the more recent proliferation of Facebook Messenger and Slack and other chat tools for internal communication and ...
Despite threading and advanced searches added to newer versions of email clients, it is becoming increasingly difficult to keep track of email threads that are a mile deep and segregate discussions based on projects. The implementation of Slack into Contactpoint has helped us to solve this problem by providing a way to organise conversations into ...
In order for the apps on your smartphone to be voice controlled, they need to be specifically programmed that way. Some of the more common voice-enabled apps you are likely to find on your smartphone are: Calendar – ask your smartphone the time of your next / first appointment, on a particular day, and it ...
Given the recent proliferation of ads about Google Home, it’s now common knowledge that you can easily talk to electronic devices and instruct them to do things such as search the web, play your favourite tune, give you the weather forecast, call a friend, or tell you the time of your first appointment on a ...
